Initial Insights into Gen Alpha
Recently, McCrindle (a research organization in Australia) released a report on “Understanding Generation Alpha”; these are kids born approx. 2010 and later. Some are starting to enter youth ministry. Here are some key highlights (especially as they differ from Generation Z): Personalization is key. It’s not just having their “names” on everything; they are growing up in a world where a service or resource is channeled specifically to them individually. This isn‘t a case of entitlement; it’s just “how it