Initial Insights into Gen Alpha
Recently, McCrindle (a research organization in Australia) released a report on āUnderstanding Generation Alphaā; these are kids born approx. 2010 and later.Ā Some are starting to enter youth ministry.Ā Here are some key highlights (especially as they differ from Generation Z):Ā Personalization is key. Itās not just having their ānamesā on everything;Ā they are growing up in a world where aĀ service or resourceĀ isĀ channeledĀ specificallyĀ to themĀ individually.Ā ThisĀ isnāt a case of entitlement; itās just āhow it